MISSION PIZZA
CONSULTING
As the founder and owner/operator of Mission Pizza Napoletana, Peyton Smith did a thing never done before, establishing himself as the authority on Neapolitan pizza in the Southeast USA. In the process, he built his restaurant into a singular destination, where his product-first approach drives unicorn level financial performance, while crafting a business that serves his needs, not the other way around.
Among the elite pizza makers in America, Peyton's decade-plus of experience demonstrates a rare combination of technical excellence and business performance.
As an operator, you spend a significant amount outsourcing expertise. You don't hesitate to hire an architect, or a graphic designer, or a skilled bartender. But when it comes to the single most important piece of your business, you wing it? Mistakes are costly. Ignorance is not bliss. If you don't have a strong product, how confident are you that your business will thrive? Simply put, Peyton's expertise will save you time, and make you money by building your business on a strong product-focused foundation.
“When you think of Winston-Salem NC, you don’t immediately think of authentic pizza Napoletana.However, when you experience Mission Pizza Napoletana, and witness Peyton’s passion for Neapolitan pizza, his technical expertise, and his commitment to quality and continued learning, you understand that you have found someone special. At Orlando Foods, we are proud to have someone as knowledgeable, versatile, curious, and approachable as Peyton on our team. ”
— CARLO ORLANDO & FRED MORTATI, ORLANDO FOODS, IMPORTER OF CAPUTO FLOUR
“No need to go to Naples to learn about serving pizza to the public when Peyton Smith is at your disposal. There are many aspects at creating and operating a pizzeria beyond slappin’ the dough and he has lived them all via Mission Pizza Napoletana in Winston-Salem. His moniker may sound like that of a quarterback, but I can assure you he is a pizza entrepreneur extraordinaire.”
— PAUL GIANNONE, PAULIE GEE'S AND PAULIE GEE'S SLICE SHOP
“The pizza at Mission Pizza is among the best pizza I’ve had anywhere in the world. I don’t know what witchcraft Peyton uses to make his dough - but it somehow manages to be flavorful, light and crispy all at the same time. It’s not soggy or soupy at all like a lot of Neapolitan pizzas end up being. Even a simple Marinara pizza is a work of art with Mission Pizza’s high quality ingredients and meticulous attention to detail.”
— JAY JERRIER, OWNER/OPERATOR, CANE ROSSO, ZOLI’S, & THUNDERBIRD PIES